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MARKETING
Build brand loyalty to expand community awareness and customer base while attracting the right patients and appropriate cases.
Prime Practice Management will help practices build brand loyalty to attract the right patients and appropriate cases. A strong reputation will lead to increased profits through consistent appointments and demand.
Marketing is an important tool for independent practices. Patients are just as likely to Google their community for a new provider as they are to ask a neighbor. It is important for physicians to receive positive feedback both in person and online. The Internet provides a new opportunity for practices to showcase themselves in greater detail and at lower cost than simply placing an ad in the classifieds.
Patients are looking for Friendly staff, convenient hours, and an excellent physician. A good marketing plan will demonstrate to current and potential patients that a practice has exactly what they are looking for. By consistently reminding patients of all the positive aspects ofa practice, a physician will build or expand a loyal patient base.
Marketing to Today's Patients
Prime Practice Management will help you identify the needs of our patients and our community to develop a marketing plan. We will generate a vision of what the practice can achieve and the appropriate steps to accomplish those goals. Our marketing support will grow revenue by increasing patient satisfaction and loyalty, broadening the potential patient base, and optimizing case loads.
Outreach and Brand Support
We can start from the ground up with creation of a fitting practice theme and logo. Those items will influence a matching website, informational brochures, and community flyers. More extensive marketing may consist of events sponsored by the practice, speaking engagements, and advertisements. Even the little things can influence patient attitudes towards a practice, such as the design of appointment cards. For more technology-focused groups, Prime Practice Management can develop a Patient Portal to allow patients to schedule appointments online, view lab results, and receive future appointment reminders.
The Bottom Line
Independent practices are important community resources; they are also businesses that need to be effectively marketed to earn revenue. Patients, current and Future, should know that their well-being is in the forefront of every physicians mind, and Prime Practice Management can help spread the word
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